上市传媒公司经营绩效及资本运营实证分析

在激烈的传媒竞争环境下,资本运营受到传媒企业的重视。根据对部分中国传媒上市公司经营绩效实证考察,提出中国传媒企业资本运营应在以下三方面深化认识:市场机制的充分遵循、规模扩张与融合、提高资本效益与产业结构调整。     

昆明市生活垃圾处理与利用情况调查和评价

昆明市采用原生垃圾卫生填埋的单一方式处理垃圾,资源化程度低,同时对环境造成了严重的二次污染.昆明市生活垃圾处理应该采用基于垃圾分类(分选)的综合处理技术,即对于易降解的有机生活垃圾采用厌氧消化的处理方式,可以得到绿色能源和肥料;不易降解的部分进行回收或生产废弃物复合材料.卫生填埋只能作为垃圾产业化处理的最终处置方式.     

Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows

Marketing professionals have historically found it difficultto measure and communicate to other disciplines and to top managementthe value created by marketing activities. All too often, justificationof marketing and communication initiatives is restricted to theirimpact on revenue generation. But, marketers do create valuein other ways. Marketing actions do lead to an acceleration ofthe market's acceptance of new products, to enhanced customerretention/loyalty, to an improvement in the size and qualityof customer bases, to price premiums and other desirable payoffs.Such financial outcomes suggest that marketing activities areoften strategic investments, not tactical, intangible expenses.We suggest that the effectiveness of marketinginitiatives should be evaluated on the basis of their impacton the basic drivers of shareholder value–cash flow acceleration,cash flow enhancement, reduction in volatility and vulnerabilityof cash flows, and growth in the long-term value of business).These shareholder value metrics provide a framework for communicationof the contribution of marketing strategies to value creation.In particular, this paper focuses on the role of marketing inenhancing shareholder value by reducing the vulnerability andvolatility (hence risks) associated with cash flows. This riskreduction (and shareholder value creation) role of marketingactivities is examined within cross-functional processes forcreating customer value such as design of new products and services,supply chain management and management of relationships withcustomers, channels and strategic partners.     

语用迁移对二语习得的影响

语用迁移是二语学习者使用言语行为时的普遍现象,负迁移是导致语用失误的一个因素。文化差异、性 别差异和语言差异等方面影响语用迁移。在英语教学中应克服负迁移的影响,运用语用正迁移培养学生跨文化交际 能力。     

Primal/Dual Positive Math Programming: Illustrated through an Evaluation of the Impacts of Market Resistance to Genetically Modified Grains

The goal of Howitt's positive mathematical programming procedure is to calibrate a mathematical programming model so that it will reproduce a set of base data for the primal variables. This article develops an analogous procedure allowing one to specify the levels of both primal and dual variables. This article also sheds light on a potential ambiguity of Howitt's procedure (with attendant policy evaluation impacts). The procedure is illustrated through application to an equilibrium displacement model focused on evaluating the consequences of the reluctance of U.S. trading partners to accept genetically modified crop products for U.S. production patterns and net farm income.     

刍议外商独资化实现方式及效应

随着经济全球化和信息化的迅猛发展,外商对华投资独资化的倾向越发明显,其投资方式已由先前的合资转向独资;投资手段由合资转向并购。在探讨新形势下外商独资化实现方式的基础上,探究了外商独资化对我国经济发展的正、负效应,并提出相应的化解策略。     

新加坡、挪威管理外汇储备的经验及启示

本文对新加坡、挪威在积极管理外汇储备方面的经验进行了比较分析,提出了改进我国管理外汇储备的建议,包括流动性管理和积极管理应在监管上严格分开;根据国家战略,积极管理的程度可更加自由和灵活;外汇储备资金可根据需要在流动性管理和积极管理之间划拨。     

留守儿童心理问题的战略应对

留守儿童是我国近年来出现的一个热点和突出社会话题,其特定的身份及经历易产生消极的心理问题,已引起了很多心理学者的关注。积极心理学是20世纪在西方兴起的新的研究思潮,主张挖掘和培养人的积极心理品质,以应对生活的挑战和压力。本文基于积极心理学的相关研究成果,针对留守儿童的一些特定心理问题,提出了相应的干预措施,以期有助于留守儿童心理健康水平的提高。     

对做好“90后”大学生思想教育工作地初探

本文分析了"90后"大学生的思想特点,根据思想特点调整辅导员的思想教育工作策略。使高校的思想政治教育工作不断与时俱进,改革创新,培养出构建社会主义和谐社会的中坚力量。     

国外国有控股公司董事会制度比较研究及对我国的启示

国外控股公司董事会和国有控股公司董事会在公司治理中居于核心地位。我国应借鉴其有益的制度经验建立适合我国国有控股公司运营发展需要的董事会制度,建立科学合理的控股公司董事会内部构架,完善国有控股公司董事的提名制度,提高董事的素质,为国有控股公司董事会科学决策奠定基础。